Niche e-Commerce Players to Storm Online Shopping in India

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With only 2% of the total retail spending, Indian e-commerce industry has already crossed the USD 16 billion mark and growing at a CAGR of 34%, is geared up to to touch USD 40+ billion by next year as per a Deloitte report.

Do you really think that all this action is happening on the top online shopping sites – Amazon, Flipkart, Snapdeal and Myntra?

Think again. While the giant e-commerce sites paved the road for online shopping in India, it is the niche e-tailers that are sprucing up the nation’s online buying space by bringing exclusive, high-quality products and services to an increasing number of clientele.

Industry experts insist that Indian e-commerce market is nothing like China’s e-commerce market, which is dominated by only a few large players. Instead, Indian e-commerce market is very conducive for new niche players to set shop and grow.

Niche e-commerce players such as Pepperfry, Urban Ladder and Lenskart being the top furniture and eyewear sites are known to many, but there are numerous almost unknown new niche players steadily building an e-commerce market stronghold. Names like Pee Safe, Money Front and SkyCandle are relatively obscure, but are silently creating a strong customer base by constantly delivering high quality product and services. For example, Pee Safe is the top online site for finding portable toilet disinfectant and is part of Safety Kart, an online marketplace that exclusively sells safety products.

Most niche e-commerce players can’t shell out a bomb on marketing and that is why they don’t appear on the first few pages when you search them on Google. is an online portal that helps users in searching niche e-commerce sites based on category, brands or even keywords! By simply typing what you are looking for in the search engine, you will come across numerous sites that you may have never heard before; many of these hosting an awesome range of products in its niche at incredible prices. Take a cue from the shopping site reviews and enjoy shopping from all new shopping destinations!

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