Founded in 1960 by John Bissell to market the diverse craft traditions of India, Fabindia started out as a home furnishings export company. John Bissell had a vision for the company that placed equitable relationships at the centre of the business model he chose for Fabindia. While ‘sustainable relationships’ is quite the modern mantra today, at the time the company came into being, this approach was viewed as ‘radical’ and perhaps too idealistic for the business of business.
