Twenty-five-year-old Shilpa Suresh loves brands, especially high-end ones, but she knows that her job as a client servicing executive at an advertising agency cannot pay for her want. Unavailability of her favourite brands further compounds her problems.It was problems like these that prompted ISB graduates — 39-year-old Siddhartha Nangia and 33-year-old Swagata Sarangi — to create Smytten, an online discovery and trial platform for premium products and services.
