The brand Khadi took form as a part of the freedom struggle to revive village industries, under the leadership and encouragement of Mahatma Gandhi, to provide them with the wherewithal to make their own basic needs for a comfortable life. Today, Khadi conjures a vision of villages that stand independent all over India, as a sincere effort to make villagers wholly self-sufficient. Pure, basic goodness and a gift of nature. It is in a manner - the essence of India.
