“Happiness is only real when shared.” And we could not agree more. The Souled Store was started by 4 friends, all engineers because they wanted more from life than a 9 to 9 job (yes, everyone’s overworked). We wanted to create something we could be proud of and more importantly, something that would bring happiness to everyone. With that objective in mind, we started off as an online marketplace that provides independent artists a platform to showcase and monetize their creativity.