Sky shopping, popularly known as the Direct Response Television (DRTV) industry and Electronic Retailing are the two major segments of Modern Retailing. With distinct advantages such as world-class innovative products, affordable prices, 24x7 informed buying from the comfort of home, customer-friendly payment solutions like COD and quick home delivery, DRTV industry has exceeded an annual turnover of US$ 400 Billion worldwide. Lately, sky shopping products have been dominating e-commerce.
